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“4B was born from our own obsession with finding quality, everyday essentials”

4B’s mission is to blur the line between comfort and style – to make everyday wear stylish & to make quality comfortable. We focus on contemporary fits with fine details to ensure all of our products are timeless in both style and quality.

We strive to create apparel that lasts

We work with suppliers who value quality and practice ethical factory standards and only use fabrics that are made to last in an attempt to remove the need for fast fashion. We know that waste is old-fashioned, so we want our customers to follow suit. We aim to reduce our environmental impact in our factory, and use reusable packaging which can be re-sealed for returning items.

4B aims to make fashion effortless by providing a versatile range of colours and fits suitable for all year round. Our apparel consists of enhanced classics which are perfect wardrobe staples to last a lifetime. 

We enjoy the simple things in life, so we haven’t overcomplicated the design process — Capsule 1.0 embodies quality fabrics for our range of soft cotton or linen tees, hoodies, shorts, and cotton blend sweats. We can’t wait to share many more capsules and 4B memories with you. 


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Fit Advice

Unsure on what size you should purchase? Looking for guidance on how the styles fit? Luke’s got you, watch as he runs through each style in the video below.